Switch It On! - Jonathan Ives

I came across this video of Jonathan Ives (Lead industrial designer at Apple) earlier today as I searched for people who were amazing user experience designers.

Designing things is an obsessive process, and I find that you can often isolate yourself for hours, or even weeks thinking about something in a trance. This can be productive, but the success of any idea is how well it works in "reality" and the only way to learn about the real world is to get out of your head, and be present in it. That way, when you go into your trance, you're working with better assumptions. I think Jonathan sends this message really well and I hope this video will inspire someone to "Switch it on" as much as it inspired me this morning:

Objectified - Jonathan Ives from Elthé on Vimeo.

Switch on Steve Jobs

It's easy to tune out, easy to see something, feel something, but not realize how and why you feel that way.
Why bother tuning in? To gain amazing insights ... to create engaging presentations that force people out of their normal zone … forcing them to tune in and take a hard look at what's being said. Forcing them to be unassuming.
Here's a little example of tuning in. Hope you enjoy it :)